With bumble bees, honey bees and other important pollinators facing population decline, there is a growing need for data that will help scientists determine the density and diversity of pollinators across different environments. Insight makes it easy to participate in this essential research and learn about the different types of pollinators.

Contribute meaningful scientific data by observing pollinators & recording your findings in the app.

Learn about pollinator identification, the observation process & submit questions to pollinator experts.

Explore the observation data over space & time to make your own insights into the status pollinators around you.

Browse news & meetups to discover the latest information on pollinators & upcoming meetups near you.

About The Project

The Insight citizen science app was designed by Geoffrey Campbell for his Bachelor of Design thesis project at Emily Carr University of Art + Design. The project is a part of Border Free Bees, a three year long SSHRC funded art and design initiative focused on promoting the health of wild pollinators.

The project is rooted in the idea that “through designing tools that encourage and facilitate citizen science, we can increase and improve pollinator data while educating participants.” So why the citizen science approach? Existing citizen science programs have been remarkably successful in advancing scientific knowledge and engaging the public in collecting large quantities of data across space and time (Bonney et al., 2009). In addition to this, citizen science programs allow participants to gain additional knowledge of the environmental issues at-hand and their feelings of responsibility towards the environment may be enhanced (Andrachuk, 2014).

The Insight app was designed between September 2015 and May 2016 and is currently being developed by Matthew Fritter of UBC Okanagan. You can get in touch with us or sign up for updates on the release of the app below.

Border Free Bees
Emily Carr University Of Art + Design
UBC Okanagan
Elle Lab
Environmental Youth Alliance


Common Pollinators of British Columbia E-Book
Quick Pollinator Identification Guide
Insight Citizen Science Paper Observation Form


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